Where Systems Meet Purpose.
Building cross-sector bridges, uniting diverse strengths. Driving sustainable development goals into action together.
Practitioner in Sustainable Development Management Over 2 decades in Youth and Community Empowerment
2024 - 2025 Obama Foundation Leaders Asia-Pacific | 2024 Ten Outstanding Young Malaysians TOYM (Humanitarian and or Voluntary Leadership) | The Young Influencer Awardee | TEDx Speaker | 100 Excellence Actions for Global Youth Development Program Designer | ASEAN SDG-SSE Roadmap Coordinator
my storyMy Work Philosophy
I believe in cross-ethnic, cross-class, and cross-generational collaboration.
Ecosystem Builder
I believe that when government, business, NGOs, educational institutions, and artificial intelligence work together, they unleash unique and powerful synergies.
Strategic Translator
I turn complex, high-level frameworks like ESG and SDG into concrete, practical, and actionable steps.
Capability Enabler
Through training, workshops, writing, and research, I help leaders grow and extend the lasting impact of their work.
My Focus Area
Key Initiatives and the Role Zoel Plays.
Youth Empowerment
Malaysian Youth SDG Summit & Youth SDG Agents Network
Founder & Program Architect
Malaysia's premier platform for young sustainability leaders, combining the annual summit with a nationwide network of youth SDG agents— recognized as one of the 100 global Excellent Youth Development Programs in 2023 and featured in World Youth Development Forum, Beijing.
✦ 1,000+ youth leaders mobilized across all states
Ecosystem Building
Social Impact Ecosystem Builder
Coordinator & Ecosystem Architect
From my beginnings in NGOs through state and federal government, I now have the joy of coordinating key cross-sector alliances — including Partners in Accelerating SDGs, the ASEAN SDG-SSE Roadmap and the CSO-SDG Alliance under the APPGM-SDG platform as well as the Christian in Social Work Network — to grow a vibrant and collaborative social impact ecosystem.
✦ 600+ partner organizations connected
Policy & Governance
AI for Impact
Practitioners
Leveraging artificial intelligence to accelerate sustainable development outcomes, bridging technology with policy and community engagement — drawing on hands-on experience working across district, state, and federal government levels.
✦ Multi-level government engagement from grassroots to national
Capacity Building
MySDG Academy
Academy Director
SDG and ESG training programs delivered in partnership with INTAN, EU, and UNDP—equipping officials and community leaders nationwide with actionable frameworks.
✦ 2,000+ training hours delivered
The Journey So Far
PhD Candidate
Researching 'Impact of Policy Mix on Sustainable Competency Advantage in Malaysian Family Businesses—A Quadruple Helix Innovation Perspective' under full sponsorship.
Rising Star – JCI Malaysia 50th Anniversary
Recognized as a rising star at the 50th anniversary celebration of JCI Malaysia.
Obama Foundation Leaders Asia-Pacific
Joined a global community of emerging leaders driving change across the region—an incredible learning experience.
Ten Outstanding Young Malaysians (TOYM) & Pearl Role Model
Humbled to be recognized for Humanitarian and/or Voluntary Leadership, alongside receiving the Pearl Role Model award.
Master's in Sustainable Development
Completed graduate studies at Sunway University, focusing on SDG implementation frameworks.
Active Member, APPGM-SDG Secretariat
Progressed from Research Liaison to Networking Officer, Youth Development Executive Officer, and currently serve as Director of MySDG Academy. My work encompasses youth development, multi-stakeholder coordination, production of communication materials and publications, delivery of training programmes, and contributions to research. My new venture involves building an AI-powered integrated system for MySDG Academy.
Special Officer, Youth & Sports Deputy Minister
Worked on policy advocacy and coordination for youth organizations and youth at risk across the country.
Special Officer, Penang State EXCO
Supported youth development initiatives and funding programs at state level.
Regional Manager (Special Project), ADTO Group (China)
Managed regional operations for a leading enterprise in China's formwork and scaffolding industry. ADTO Group is recognized as a national 'Little Giant' enterprise—a designation by the Chinese government for specialized, sophisticated, and innovative SMEs.
Cruiser & Weekend Announcer, MyFM KK
Served as a weekend announcer and cruiser for MyFM KK (Kota Kinabalu station) under Astro Radio, contributing to on-air programming and on-ground audience engagement.
Bachelor's Degree in Youth & Community Development Psychology
Actively participated in community programs through church initiatives and as a student representative. Awarded Dean's Special Recognition.
Where It All Began
Started my journey as a beneficiary of community work, then became directly involved in mission trips and service through church and Jubilee Outreach Center (Penang).
Research and Publication
Writing is how I make sense of my inner world.
Research Paper · 2023
Perspectives, Experiences, and Involvement of Youths in Promoting Sustainable Development Goals in Malaysian Parliamentary Constituencies
Journal of the Malaysian Parliament
This paper explores how young Malaysians engage with the SDGs at the parliamentary constituency level — examining their perspectives, experiences, and involvement in driving youth-led sustainable development.
Read Publication
Journal Feature · 2024
Cultivating Intergenerational Solidarity Through SDG-Oriented Youth Political Training
The Parliamentarian – CPA, Issue 4
Published in The Parliamentarian journal, this piece examines how Members of Parliament can empower youth in politics through SDG-oriented training, fostering intergenerational solidarity for sustainable development.
Read Publication
Book Chapter · 2024
SDG Policies and Practices in Malaysia
mySDG Center for Social Inclusion
Chapter 16 of this book focuses on youth engagement in SDG implementation in Malaysia, offering insights into how young people contribute to the country's sustainable development agenda.
Learn More
Speaking at COMPASSION Summit 2025
Nurturing Community Resilience
Speaking & Workshops
From international stages to intimate workshops, I share what I've learned about localizing SDGs, building systems for sustainable change.
Keynotes
Inspire audience with strategic insights
Workshops
Interactive skill-building sessions
Panels
Expert perspectives on sustainability
Speaking Topic
- Making Global Goals Local
- Youth-Led Sustainability Movements
- Building Cross-Sector Partnerships
- ESG for Malaysian Organizations
- Community Mobilization
- Leading with Systems Thinking
Connect with
...and many more
Partner Feedback
"Your knowledge-sharing and success stories were undoubtedly valuable, inspiring our youth to contribute further to the 2030 Agenda. We hope that in the future, we are able to explore opportunities for collaboration between Brunei Darussalam and Malaysian youths."
Pengiran Hajah Siti Nirmala
Permanent Secretary (Vision), Brunei Prime Minister's Office
"MySDG conference is a very good initiative to highlight grassroot issues. Please make this conference annually and open more participants especially from the community local leaders."
Jamal Gabir
Community Leader & Conference Participant
"I'm thrilled and excited for what lies ahead! It's inspiring to think about the aspiring stories and innovative ideas that will emerge as we work collectively to champion the SDGs. I am super grateful for the golden opportunity to be a part of this Malaysian Youth SDG Family."
Sharran Loganadzan
Youth SDG Agent
"The program has already shown initial success, helping over 700 marginalized young people integrate into society. The Inspirasi Anak Muda initiative under the Ministry of Youth and Sports empowered at-risk youth with essential life skills and reconnected them to community."
Bernama TV
National News Agency of Malaysia
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